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Category: physical exercise

Amazon Should Rethink Its Half-Baked Approach to Health-Tracking

Amazon Should Rethink Its Half-Baked Approach to Health-Tracking

Image: Amazon Amazon’s Halo band, the company’s first fitness tracker, drew criticism when it launched because of its two marquee features: body fat scanning and tone analysis. Several reviews— including Gizmodo’s—describing the gadget as creepy and invasive. You might think that would lead Amazon to perhaps rethink its approach to health tech. Instead, Amazon’s doubling down …

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